The Courier & Advertiser (Fife Edition)
McDonald’s and LitterLotto help bin 28,000 pieces of litter
A partnership between Dundee McDonald’s and LitterLotto has seen one lucky Dundee resident win £1,000
Earlier this month, Dundee McDonald’s restaurants solidified their commitment to keeping Dundee’s streets clean by partnering with LitterLotto and Scottish reporter Eilidh Barbour, to bring an exciting competition to the city.
As Eilidh Barbour, sports broadcaster and presenter for BBC Sports and Sky Sports, summarised: “Our objective is simple. Keep Dundee looking magnificent and litter-free.”
Dundonians were encouraged to download the LitterLotto app, snap a photo of themselves binning litter and upload it on to the app, to be entered into a limited-time prize draw.
One lucky local scooped the jackpot of £1,000 after binning three items in one go. Shona Finlay from Dundee said: “I was delighted to receive the call from LitterLotto to say that I had won the jackpot! It felt great to be rewarded for doing something positive for the Dundee community and the environment – and ironically, I was binning a lost lottery ticket! I will definitely continue using the LitterLotto app and encouraging friends and family to get involved too.”
Nick McPartland, Dundee McDonald’s franchisee, said: “We are so pleased that the people of Dundee got involved with the LitterLotto competition – and we’re especially thrilled that one lucky winner now has an extra £1,000 in their pocket! For over 40 years, McDonald’s has been committed to tackling rubbish on the UK’s streets. Partnering with Litter Lotto was a great way to encourage locals to get involved and to spread a little joy with the promise of a cash prize.”
Aftab Hussein, customer experience lead at McDonald’s Reform Street, said: “The Dundee LitterLotto competition has been great! Since we started, I’ve been encouraging customers to download the app and get involved. So far, the response has been really positive – it’s so easy to use and provides an incentive for people to bin their litter as they leave the restaurant.
“I’ve been showing people how to use it and in doing so I’ve been a lucky winner myself, with three £5 instant wins in the past
It’s a great initiative and will really help us keep areas around the restaurant tidy
week! It’s a great initiative and will really help us to keep the areas around the restaurant tidy, whilst helping us to engage and interact positively with our customers.”
Even the team at McDonald’s Reform Street has been inspired by the competition to take their own litter-picking efforts to the next level.
The team recently took their regular litter-picking walks a step further – or in fact, four miles further – by organising a litter pick from the roundabout at the entrance of Dundee down to the V&A, collecting many bags of litter along the way.
Going forward, Dundee’s McDonald’s restaurants will continue its litter clearing efforts as always, but it’s also hoped that Dundee residents and visitors will continue to play their part too. After all, while Shona has walked away with the prize draw of £1,000, locals can still download the LitterLotto app to be in with a chance of winning other prizes, including a nationwide jackpot of £10,000 and instant £5 wins, too.
Simon Jacobs, lord of litter at LitterLotto said: “This campaign has been exciting for us, as it’s our first time using our geo-fencing technology to localise prize draws.
“Dundee has provided a fantastic start with just over 1,200 Dundonians downloading the LitterLotto app across the campaign, and more than 28,000 photos of binned litter!
“We hope that this litterpicking spree will continue in Dundee, keeping the beautiful city clean.”