Make time for brekkie

It seems that tech-frazzled working families are seeking school breakfast clubs in a bid to get their children off social media sites in mornings.

New research has revealed a quarter of British children are taking to Snapchat or Instagram rather than tucking into their breakfast – with 30 per cent becoming increasingly distracted by YouTube before school.

The report, by Kellogg’s, revealed tech and social media were the main obstacles stopping children from having something to eat before school, with half of those surveyed admitting their kids spent more time watching television than enjoying a good breakfast.

Desperate to restore some human interaction for their children, nearly one in five parents said the main benefit of the school breakfast clubs was the reduction in time their children spent on social media and tech in the mornings.

The study, ‘The Parent’s Lifeline’, which looks into the role school breakfast clubs play in the lives of working families, showed 47 percent of parents believe their children benefited from spending extra time socialising with their classmates.

Lifting the lid on the stressful home lives of Britain’s parents, the study showed how the fast-paced modern dynamic leaves more than half failing to provide their children with a week day