Netflix reveals who watches what in UK

Netflix comedy shows are more popular in Scotland and Wales than anywhere else in the country, while fantasy dramas are watched most in the Midlands, according to UK data released by the streaming service.

Shows that have proved popular north of the border include Glaswegian hit Still Game, Orange Is The New Black and It’s Always Sunny in Philadelphia, while in Wales Gavin & Stacey, which was partly set in Barry, and the Big Bang Theory are big hits.

Dramas including the Crown and House of Cards are most in-demand in London, while viewers in the North East are the most likely to choose horror programming such as American Horror Story over anywhere else in Britain.

Netflix analysed viewing by UK subscribers from October last year to March this year to find which region is most inclined to watch a specific genre.

Futuristic and sci-fi dramas such as Stranger Things, Doctor Who and Marvel’s Daredevil hold the biggest appeal in the South West, while the Scots and the Welsh are the most likely to opt for a comedy.

Ted Sarandos, chief content officer at Netflix, has said drama Breaking Bad was crucial in helping the streaming service break in to the UK.

He told the Press Association: “Breaking Bad was a breaking point for Netflix in the UK when we started premiering new episodes.

“It accelerated our business and became the way they identified with us. They didn’t need to know how Netflix worked, they just wanted to see Breaking Bad.”