Filming gives a taste of delights foodies can get served up in Crieff

Crieff’s businesspeople have stepped in front of the cameras to give food lovers a taste of what the town can offer.

Around 20 firms took part in a video project, led by the Crieff Succeeds BID (Business Improvement District) group, which will be used to attract tourists to the town via social media.

This first batch of films will showcase the town as a destination for discerning food lovers, while a second series of videos is planned to highlight Crieff as the destination of choice for outdoor enthusiasts.

The £44,000 project is part of a Crieff Succeeds BID scheme to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the north-east of England.

Neil Combe, manager of BID, said: “These films will be an enormous asset to our Taste the Adventure marketing campaign by spreading the word that Crieff is a new and exciting destination for both food lovers and outdoor enthusiasts alike.

“Crieff has 90% of the Scottish population on its doorstep and this is a real opportunity to tap into that market and emphasise the attraction of being at leisure here.

“I’m confident this project will capture our vibrant business community in the best light.”

It is being partly financed by VisitScotland’s growth fund, which has given £22,000, with the balance coming from the BID group itself.

The Crieff Food Company, Delivino, JL Gill, Pretoria Bar, Campbell’s Bakery, Wilde Thyme, Knock Castle Hotel and Spa, Yann’s at Glenearn House, Crieff Hydro and the Famous Grouse Experience were among those taking part.