Fruit and veg sector’s plan to continue growth

ACTION: Industry can play ‘valuable’ role in maintaining upward trend

An appeal has gone out to everyone involved in the Scottish fruit, vegetable and potato sector to take part in a Government-backed action plan to boost the industry.

The sector is already riding high in terms of growth, with fruit production increasing by 86% to £114 million and vegetables up 50% to £122 million in the last decade.

Now, in a bid to continue the trend and double the value of the sector by 2030, the Fruit, Vegetable and Potatoes Industry Leadership Group is to produce an industry-drive action plan and has called on anyone with an interest to contribute ideas on growth and how challenges can be overcome.

Rural Secretary Fergus Ewing has called on the industry to provide “valuable insight” to help the group with plans to grow the sector.

Group chairman Allan Bowie said he was “hugely enthusiastic and optimistic” about the prospects for Scottish fruit and veg but added that in order to unlock potential growth, it required the whole sector to “pull together”.

He said: “Last year, the Scotland Food & Drink Partnership launched Ambition 2030, the industry-led strategy to grow the Scottish farming, fishing, food and drink industry to a value of £30 billion by 2030.

“This bold statement of ambition calls for all sectors of the industry to contribute and, in response to this, we are looking to play our part and double the value of the fruit, vegetable and potato sector.”

The survey can be found online at fs22.formsite.com/scotfooddrink/ ilg-sub-sector-strat/index.html

Picture: Chris Watt. From left: Allan Bowie, Fergus Ewing and James Withers, chief executive, Scotland Food and Drink.