St Andrews’ red gowns at centre of court action

University hits out after private company sells cheaper robes amid disputed claims

St Andrews University’s iconic red gown is at the centre of a legal battle.

A private company is selling the robes for £60 less than their price at the university’s shop.

An action has been raised at the Court of Session by St Andrews University.

It claims Churchill Gowns’ products were advertised in a way which suggested they were endorsed by or associated with the 600-year-old Fife institution.

Churchill Gowns says its £99 undergraduate robes are made to university specification but its website stresses it is “not affiliated with and does not represent this institution in any way”.

Students at most universities wear gowns only on graduation day but the red robes of St Andrews are worn to formal events and the traditional Sunday pier walks.

Gowns from the university shop cost £159, although they can also be bought second-hand, raising funds for student support services.

A university spokesperson said: “Discussions with the company failed to reach agreement therefore the action is necessary to protect the integrity of the official St Andrews gown, the university brand and the principle that gown sales help student support services.

“We believe that students should expect the purchase of a red gown to be a decision based on clear and consistent information.

“It is not sufficient that a company states it is not affiliated with the university, while it also claims gowns are made to university specifications.

“This is a false endorsement, which constitutes mis-selling of gowns to students.”

Oliver Adkins, Churchill Gowns’ UK managing director, said: “Participation in these ancient traditions should not be reserved for those who can afford to pay a premium, and instead should be open to all.

“It’s a shame that St Andrews are seeking to deny students this choice and have gone to such extreme lengths to protect the profits they make.” GROSSETT

Picture: PA. The red robes of St Andrews University are worn to formal events and the traditional Sunday pier walks.