The Courier & Advertiser (Perth and Perthshire Edition)

Hunger leads to more impulsive choices: Study

Dundee University research reveals possibilit­y for those in poverty to be exploited

- REBECCA MCCURDY rmccurdy@thecourier.co.uk

People should not make important decisions on an empty stomach according to Dundee University boffins.

A study found people are more likely to make irrational decisions when they are hungry.

Scientists say hunger may cause impulsive decision-making based on short-term gratificat­ion that could have a significan­t impact on everyday life.

Previous research has suggested shopping when hungry may lead to impulse buying and the new findings show it may have a more profound effect on non-food related choices.

The experiment, carried out by psychology lecturer Dr Benjamin Vincent found hunger may alter decision-making on financial and personal matters.

Participan­ts in the study were asked a series of questions relating to food, money and personal rewards – first when sated and again when hungry.

It was expected the results would prove people who were hungry would be more likely to settle for a smaller food incentive to relieve their hunger but the results also highlighte­d hunger could impact choices unrelated to food.

The results showed hunger made contributo­rs impatient, which affected their answers and caused them to make quicker decisions, based on short-term gain.

Dr Benjamin Vincent suggests the findings could lead to vulnerable people being exploited, particular­ly if they are hungry as a result of poverty, which could have dangerous consequenc­es.

He said: “We wanted to know whether being in a state of hunger had a specific effect on how you make decisions only relating to food, or if it had broader effects, and this research suggests decision-making gets more presentfoc­used when people are hungry.

“You would predict that hunger would impact people’s preference­s relating to food, but it is not yet clear why people get more present-focused for completely unrelated rewards.

“We hear of children going to school without having had breakfast, many people are on calorie-restrictio­n diets, and lots of people fast for religious reasons.

“Hunger is so common that it’s important to understand the nonobvious ways in which our preference­s and decisions may be affected by it.”

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