Errol photographer fully focused on future goals

Q&A: Personal turbulence led Kristy Ashton to set up in business

Q. How and why did you start in business?

The business was born out of a particular turbulent period of my life, which left me with nothing but a desire to change direction and prioritise my creativity. Left without any money, I had to effectively start again and work towards building a life that meant I would wake up in the morning and look forward to going to work. Starting on my own, with two kids to support, I wanted to combine my passion for photography with something that could grow. Being self-employed was the answer.

Q. How did you get to where you are today?

It has been extremely hard work, long hours and more than a few sleepless nights. Starting my own business has been a huge learning curve and I am constantly trying to improve.

I have had to teach myself everything from web design and SEO to book keeping and budgeting to get here, but that is all part of being self-employed and I love what I do.

Q. Who has helped you along the way?

The encouragement and belief that I have had from my partner, Richard, has been invaluable to get me through the tough days.

I have been fortunate to be mentored by a close friend and fellow photographer, Shahbaz Majeed, who has helped me navigate the world of photography and given me the confidence and opportunities to learn and develop.

I also have a dedicated band of followers on social media, many of whom have become friends and are always ready with supportive and constructive comment. Instagram has introduced me to so many like-minded individuals that I otherwise would not have met.

Gotham actress Maggie Geha had faith in my talent from the beginning and I continue to draw from her belief and positivity.

Samir at Business Gateway (BG) has, and continues to be, a tremendous support and resource to provide advice and direction as our business evolves.

Together with Perth and Kinross Council he has enabled us to access the Rural Micro Enterprise Fund, which has provided the money to upgrade our photographic equipment and change the game in the quality of imagery that we produce.

Q. What has been your biggest mistake?

Taking so long to have the courage to follow my dreams.

In hindsight, I should have approached Business Gateway earlier to advise me with the process of setting up rather than try to invent the wheel.

Some of the struggles and pitfalls that I encountered at the beginning of this journey could’ve been avoided with the sounding board and advice that BG offers.

Q. What has been your greatest achievement?

Making the decision to believe in myself.

Q. What are your hopes for the future?

My partner, Richard, helps me with the day-to-day running of the business, but one day we dream to have a photography studio and gallery to help support other artists in their journey.

Q. What is the hardest thing about running your own business?

The responsibility of being self-employed is constant and in your head 24/7 and it’s often difficult to find ‘me time’.

Kristy Ashton says starting her own business has been a huge learning curve.