The Courier & Advertiser (Perth and Perthshire Edition)
Political leaders delighted as museum raises city’s profile
Political leaders have welcomed the study.
Dundee City Council leader John Alexander said: “I am delighted that this research confirms the positive impact V&A Dundee has had for the city and Scotland.
“Our stunning museum is now very firmly part of the cultural fabric of the city, with its design galleries and exhibition programme attracting locals and visitors alike in their hundreds of thousands.
“It has raised Dundee’s international profile and played a key part in recordbreaking tourism figures.
“V&A Dundee is helping to create jobs and new economic opportunities for the city and the Tay Cities area.”
Scottish Culture Secretary Fiona Hyslop said: “V&A Dundee is a powerful symbol of Dundee’s new confidence and the strong future of design and innovation across our nation.
“In its first year it has far exceeded expectations for visitor numbers and proved an incredible success in boosting Scotland’s attractiveness to those looking for world-class cultural experiences.
“The Scottish Government provided £38 million towards the construction of the building and committed extra funding to support its first 10 years of activity.
“It has more than proved its cultural value and I welcome this report highlighting the economic value of this flagship museum.”
Tim Allan, chairman of the V&A Dundee board, said: “These economic impact figures are exceptional and clearly show the huge impact that V&A Dundee has had in its home city and across Scotland.”