Campaign aims to get folk to talk about how they are getting on

A campaign to actively encourage farmers and others involved in agriculture to pick up the phone or chat online to people kicks off tomorrow.

The #KeepTalking project, launched by RSABI, the charity which supports people in Scottish agriculture, is fronted by Perthshire farmer and TV comedian Jim Smith.

The timing of the #KeepTalking campaign coincides with the end of the main period of calving, lambing and other spring work, when there is traditionally a quieter period and people could be at particular risk of feeling lonely, anxious or unhappy.

Organisers highlight that this year there will be the additional impact of Covid-19 restrictions.

It will run until June 22, the final day of what would have been the week of the Royal Highland Show.

A high-impact video, featuring a farming family describing the days which led up to them losing a much-loved relative who felt unable to share how he felt with family, will also be a key part of the campaign.

RSABI chief executive Nina Clancy said: “When the adrenalin rush of spring work is past, we are concerned that people working in agriculture may find themselves feeling more isolated and exposed.

“Usually attending agricultural shows and events helps people in our industry to chat, download and rekindle friendships – this year that won’t happen and we want to make sure people find that support in different ways.”

The four-week campaign will focus on four priority areas, encouraging people to talk to others, act now, listen to others and keep talking, even if things are difficult.

Jim Smith said he was “delighted and honoured” to be asked to front the campaign.

“It is more important than ever this year that everyone in the agricultural community supports each other and gets behind RSABI’s campaign,” he added.

RSABI has a helpline supported by RHASS – 0300 111 4166 – which is available seven days a week, 365 days a year.