The Courier & Advertiser (Perth and Perthshire Edition)

FOREVER FASHION

Searches for sustainabl­e fashion have soared since Love Island teamed up with eBay but what does it all mean, asks Jacqueline Wake Young

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The trend for sustainabl­e fashion reached a tipping point this month after ITV partnered with eBay for the new series of Love Island. This year, contestant­s are donning preloved pieces from the online marketplac­e after the reality show attracted criticism for promoting fast fashion. In a statement, ITV said it was aiming to be “a more eco-friendly production” and added: “A fifth (20%) of Brits admit they buy more second-hand fashion compared to two years ago and reveal, on average, that 16% of their wardrobes are made up of pre-loved clothes.”

Over the course of seven days since the start of the new series on June 6, searches for “sustainabl­e fashion” skyrockete­d by 100%, according to Google Trends data.

Ahead of the trend is ethical school uniform provider David Luke, an early pioneer of the use of recycled polyester.

One of the biggest school uniform brands in the UK, it has prevented 40 million plastic bottles from entering landfill through the manufactur­ing process of its eco-uniforms.

Now with more and more of us trying to take a step away from fast fashion, David Luke has created a handy guide explaining some of the terminolog­y behind sustainabl­e fashion:

ETHICAL

This refers to the treatment of people. For example, are they paid a living wage? Do they have adequate breaks and are of legal age to work?

CRUELTY-FREE

This refers to the welfare of animals, such as, are any animals hurt or harmed from making the garment? In clothing manufactur­ing, this means that no animal products are used, which differs slightly to the beauty industry where it means there was no animal testing.

ORGANIC

Organic cotton requires a lot more water and irrigation than convention­al cotton but pesticides are used on convention­al cotton which can damage the environmen­t and local resources. There is also organic hemp, bamboo, and silk, to name but a few.

SUSTAINABL­E

The buzz words of the minute, sustainabl­e fashion focuses on the environmen­tal impact of clothing. It factors in how a product is taken from the earth and how it goes back into the earth, seeking to create a circular system that lessens the human impact on the planet.

SLOW FASHION

This is about creating quality garments that are made to last and therefore don’t need to be replaced as often.

?? ??
?? ?? Monsoon Frances sustainabl­e crinkle midi dress, was £75 now £30, Very.
Monsoon Frances sustainabl­e crinkle midi dress, was £75 now £30, Very.
?? ?? Dark blue wash denim jacket in sustainabl­e cotton, £49, Monsoon.
Dark blue wash denim jacket in sustainabl­e cotton, £49, Monsoon.
?? ?? Primark Cares beach kimono made using recycled plastic, £12, Primark.
Primark Cares beach kimono made using recycled plastic, £12, Primark.
?? ?? Monsoon denim frill sleeve sun dress in sustainabl­e cotton, £65, Freemans.
Monsoon denim frill sleeve sun dress in sustainabl­e cotton, £65, Freemans.
?? ?? Ricki lean ruffle dress in sustainabl­e viscose, £99, Monsoon.
Ricki lean ruffle dress in sustainabl­e viscose, £99, Monsoon.
?? ?? Bonprix sustainabl­e midi dress, £32.99, Freemans.
Bonprix sustainabl­e midi dress, £32.99, Freemans.
?? ?? Georgie organic cotton dress, Patisserie, £250, Cocoove.
Georgie organic cotton dress, Patisserie, £250, Cocoove.
?? ?? Monsoon Puskha sustainabl­e emb cotton dress, £75, Very.
Monsoon Puskha sustainabl­e emb cotton dress, £75, Very.
?? ?? Monsoon Phedra sustainabl­e print trouser, £49, Very.
Monsoon Phedra sustainabl­e print trouser, £49, Very.
?? ?? Primark Cares printed floral shirt, £4, and green rib bandeau swimsuit, £10, Primark.
Primark Cares printed floral shirt, £4, and green rib bandeau swimsuit, £10, Primark.

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