The Daily Telegraph - Saturday - The Telegraph Magazine

Matte is back

stick it to the dewy look with new no-shine products

- Celia Walden

What’s the deal With women and shiny things? it’s note vend ismissible as a silly stereotype: it’ s true. Well, not me. i loathe and de test shiny things: sequins, gold and silver handbag hardware and patent anything actually prompt re flux. But nothing gives me the heebie-jeebies quite like shiny-faced women .‘ dewy’ they call it in the beauty world. ‘sweaty’ i call it in mine. all these sticky-faced( and limbed) women at parties and award ceremonies strutting about in My little Pony-style glitter body rub, glutinous make-up and fly catcher lip gloss.

i was briefly reduced to a human oil slick by a profession­al make-up artist for a black tie do a few months back. it was a deeply uncomforta­ble experience. i’ d been‘ chromed’ (apparently smearing white lipstick masqueradi­ng as highlighte­r across your face is‘ a thing ’), and discovered after a single circuit around the room that anything not bolted to the floor had adhered to my sticky personage: lint, cocktail garnish, stray hair san done particular­ly persistent public relations executive.

What a relief that matte is back. Give me 18 th-century courtesan matte. Give me Madame de Pompadour. i’d rather look like a powdered corpse than a vis cousins tag ram-ready reality star. Use any of these five products and you won’t have to choose between the two. Because matte doesn’t have to be ageing; quite the opposite. Plus, unlike ‘dewy ’, it appears to knock a few pounds off your face and won’t highlight every flaw.

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