Fall for a bold new col­lec­tion

The Daily Telegraph - Telegraph Magazine - - Fashion Interiors Food Travel -

It’s been more than 50 years since Karl Lager­feld de­signed Fendi’s dou­ble-f logo. The bold, graphic ‘FF’ that he in­tro­duced in 1965 has be­come one of the most in­stantly recog­nis­able brand iden­ti­ties in the fash­ion in­dus­try – and for spring/sum­mer 2018, it’s back in the cen­tre of the frame. They’re call­ing it FF Reloaded. The newly squared­off de­sign (the orig­i­nal dou­ble-f was more rec­tan­gu­lar) is stronger than ever and en­er­gises ev­ery­thing from silk blouses to bags and train­ers. From £320, net-a-porter.com.

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