The Daily Telegraph - Saturday - The Telegraph Magazine

HEAD OVER HEELS

Fall for a bold new collection

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It’s been more than 50 years since Karl Lagerfeld designed Fendi’s double-f logo. The bold, graphic ‘FF’ that he introduced in 1965 has become one of the most instantly recognisab­le brand identities in the fashion industry – and for spring/summer 2018, it’s back in the centre of the frame. They’re calling it FF Reloaded. The newly squaredoff design (the original double-f was more rectangula­r) is stronger than ever and energises everything from silk blouses to bags and trainers. From £320, net-a-porter.com.

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