The Daily Telegraph - Saturday - The Telegraph Magazine
HEAD OVER HEELS
Fall for a bold new collection
It’s been more than 50 years since Karl Lagerfeld designed Fendi’s double-f logo. The bold, graphic ‘FF’ that he introduced in 1965 has become one of the most instantly recognisable brand identities in the fashion industry – and for spring/summer 2018, it’s back in the centre of the frame. They’re calling it FF Reloaded. The newly squaredoff design (the original double-f was more rectangular) is stronger than ever and energises everything from silk blouses to bags and trainers. From £320, net-a-porter.com.