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Beauty brains/the manual

Battling ‘tech neck’, and male-grooming classics

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Even before smartphone­s, I had a tendency to what was quaintly called chicken neck. Short-sightednes­s, incorrect desk ergonomics and sloppy posture have conspired to make me Not Audrey Hepburn. So what are the solutions?

I asked Mary Helen Bowers, founder of Ballet Beautiful (balletbeau­tiful.com). She recommends pulling in the core, keeping your shoulders back, lifting your chest – standing like a ballerina, in other words – and holding your phone at eye level. I’ve tried it all week and it does make a difference. You can also buy posture correctors, which pull your shoulders back while you’re at your computer, for around £10 on Amazon.

As for the lines – I’m not that bothered. There are specialist neck serums, but most get fairly meh reviews, though the BBC’S Horizon found Boots’ No7 Restore & Renew Face & Neck Multiactio­n Serum effective. If you’re really concerned, Profhilo is a treatment that delivers hyaluronic acid deep into the dermis and gets great results on necks (try Dr Sophie Shotter at cosmeticsk­inclinic.com).

An infrared light mask will increase circulatio­n, relieve inflammati­on and ease muscle pain, which can improve appearance. Try The Light Salon’s at-home Boost LED face mask. Otherwise, use your usual collagenri­ch moisturise­r (Balance Me Collagen Boost Moisturise­r is vegan and free from sulphates, mineral oils, etc), and use a good SPF such as is Clinical’s Eclipse SPF 50+ sunscreen.

And do facial exercises to tighten things up. Search on Youtube, or sign up for facial yoga on luminous-london.com.

 ??  ?? Restore & Renew Face & Neck Multiactio­n Serum, £28, No7 (boots.com)
Restore & Renew Face & Neck Multiactio­n Serum, £28, No7 (boots.com)
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