Your hipster home in Paris
As The Hoxton brings a hint of Shoreditch to the French capital, Hannah Meltzer takes a first look
The Hoxton group has expanded on the Continent with a Paris opening that promises to be a buzzy hub for hip travellers and locals alike. Instagram satisfaction is guaranteed, with period details of the original 18th-century hôtel particulier mixing with on-point décor from the Soho House creatives.
When the Hoxton opened in Shoreditch in 2006, the area was on the hipster turn, and the same goes for the densely packed corner of the 2nd arrondissement, where this new Paris property is situated; Facebook, Twitter, Airbnb and a clutch of start-ups are based in and around this former garment district. The hotel is, nonetheless, also well placed for visiting Paris’s more traditional attractions, with the Louvre and the banks of the Seine 20 minutes away on foot. Métro stop Grands Boulevards (Lines 8 and 9).
The design team behind Soho House was enlisted for the public spaces – revolving around a striking galleried lobby and summery courtyard terrace – with designers Humbert & Poyet working on the rooms. The contemporary aesthetic, a curated hotchpotch of décor (Art Deco; mid-century; floral pattern; vintage ornaments) ensures Shoreditch types will feel at home. The building, an 18th-century affair – once residence of Etienne Rivié, adviser to Louis XV – adds a distinctly French flavour, with original spiral staircases and mosaic marble floors.
The atmosphere is relaxed and comfortable, encouraging lingering long after checkout, and a staff hand-picked from all over the world creates a lively international vibe.
The Hoxton group is all about peeling back the frilly extras, so you won’t find a gym or spa, nor robes and slippers in the room. Instead, the hotel organises a roster of events (six per month) offering a flavour of the local area; think DJ sets, book launches, beauty workshops and yoga classes.
A small range of refreshments is sold at reception, as well as Hoxtonbranded merchandise. French and UK newspapers are available for perusal in the lobby – plus fashion and lifestyle magazines. The numerous “comme à la maison” style spaces, including the lovely winter garden, provide an excellent base for relaxing.
The 172 rooms are all fitted out to the same specification, with categories based purely on size: Shoebox (pretty dinky); Cosy; Roomy; Biggy (large and with high Parisian ceilings). Guests are greeted with music, courtesy of a vintage Roberts radio, and each room has a small selection of books curated by a “Hoxton Friend” (creative types living or working in the local area).
Period details, such as cornicing and chevron parquet, contrast with vibrant, contemporary feature walls of blue, green and red. Furnishings are a mix of modern – crisp, geometric bed linens and Lampe Gras light fixtures – and retro (vintage-look leather head boards and Formica-topped tables).
Minibars contain free milk and water and a kettle is also provided. Double beds are comfortable and blackout curtains and soundproofing are effective. The attractive bathrooms are decorated with white subway tiles and Deco-style patterns on the floor, finished with copper taps and plumbing. Most bathrooms feature a rain shower; five rooms have tubs. Toiletries are by Pen & Ink. 30-32 Rue du Sentier, 75002 Paris, France (00 33 1 85 65 75 00; telegraph.co.uk/ tt-hoxtonparis).