I S THE PERM REALLY MAKING A COMEBACK?

Talk of the return of the perm has been bubbling away since Prada sent its models down the catwalk with tousled hair in February. Guido Palau, creative director of Redken, who created the look, says: “The Prada curls are more modern, broken down and don’t look so ‘new’.”

The pin-up for the new look is Argentinian supermodel Mica Arganaraz, who appeared on the cover of Paris Vogue last November. Her curly/wavy style, finished off with a bluntcut fringe – breaking the rules of curly hair – was one of the most Instagrammed beauty looks this catwalk season.

No one wants to faff around styling hair in the summer months. Jordan Garrett, stylist at Hersheson’s, says: “Perm solution can be very tough on your hair, so people are embracing more of their natural texture.” Perm alternatives include getting your hair diffused or scrunch-drying.