The Daily Telegraph

Half-baked

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We have become used to seeing so-called “distressed” jeans, even if many sartorial traditiona­lists still cannot quite understand the attraction of paying through the nose for clothing that has been deliberate­ly torn and ripped. But if people are prepared to hand over hundreds of pounds for apparel that would once have been thrown away, you can only admire the marketing strategist­s who thought it up. Now they have another wheeze: muddy jeans. Many gardeners will doubtless be familiar with these; but the designer version cost £330 and the mud has been deliberate­ly caked on and baked in. They are intended to give the impression that the wearer leads a rugged outdoor existence, when they have clearly taken leave of their senses. Just don’t put them in the washing machine by mistake.

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