Paint on your perfume, says Jo Malone

WOMEN should use paintbrushes to apply perfume so it lasts longer, according to scent expert Jo Malone.

The entrepreneur said that using paintbrushes to apply scent means that you can create your own combination of smells. “What the paintbrush does is dries all the alcohol really, really quickly,” she told the Hay Festival.

“Then you can take another fragrance and then different parts of your body [will have different scents].”

“If you were to stand in your underwear you just literally take the fragrance all over your body,” she said.