Audi advert compares women to used cars

German carmaker Audi has sparked outrage in China after an advert likened women to second-hand cars.

It depicts a wedding interrupted by the groom’s mother who begins to examine the bride, checking her teeth and her ears. The ceremony continues after the mother gives the OK. But she returns to the bride again, signalling that she forgot to check her breasts.

The advert then cuts to an image of an Audi with the voice-over: “An important decision must be made carefully,” before encouraging people to visit the second-hand sales website.