Univer­si­ties’ ex­cel­lence ad­verts chal­lenged

The Daily Telegraph - - News -

 Sev­eral univer­si­ties are un­der in­ves­ti­ga­tion for us­ing ad­ver­tise­ments to mis­lead stu­dents about their aca­demic stan­dards, it has emerged.

The Ad­ver­tis­ing Stan­dards Agency (ASA) is launch­ing a crack­down on de­cep­tive claims by higher ed­u­ca­tion in­sti­tu­tions.

Next week the ASA is ex­pected to iden­tify sev­eral which have breached the ad­ver­tis­ing code. Two univer­si­ties have al­ready agreed to clar­ify their mar­ket­ing ma­te­rial.

The Uni­ver­sity of Bed­ford­shire claimed to have “gold stan­dard” teach­ing – when it held a sil­ver award in the new teach­ing ex­cel­lence rat­ings.

Liver­pool John Moores Uni­ver­sity was chal­lenged about its claim to be “uni­ver­sity of the year”, af­ter it emerged that it won the ti­tle in this year’s “Ed­u­cate North Awards”.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.