Anti-smoking ad shows danger to major organs

A hard-hitting new television advert shows how poisons from the tar in cigarettes enter the bloodstream and flow through the body within seconds, causing damage to major organs.

The campaign also highlights how smoking can lead to elevated levels of cadmium – a metal used in batteries – in the blood, as well as cancercausing nitrosamines and carbon monoxide.

Prof John Newton, the director of health improvement at Public Health England, said people do know that tobacco tar damages the lungs, but it is less well understood that the poisons also reach the other major organs in the body.