The Daily Telegraph

Rise in $1,000 phones as they push out computers

- By James Titcomb

SALES of $1,000 phones are expected to surge in the coming years despite the lacklustre response to Apple’s latest iphone model.

Devices costing four figures or more will make up one in 10 sales by 2023, Deloitte has predicted in a new report, as technologi­cal advances allow them to replace desktop computers for many people in the workplace.

In November, Apple became the first mass-market manufactur­er to release a phone that broke the $1,000 (£740) barrier with the launch of the iphone X. The device costs as much as $1,249, or £1,149 in the UK with other manufactur­ers expected to follow suit in 2018.

The growth of more expensive mobiles means the average selling price of a smartphone, which has been in decline for years as sales have boomed in emerging markets, will begin to increase again.

Average prices fell to a low point of $305 in 2015, but rose to $324 in 2017 and are predicted to hit $350 in 2023. Of the 1.85bn smartphone­s that are forecast to be sold that year – a 19pc increase on 2018 – 180m will cost more than $1,000.

The growth in both selling prices and unit sales means the total value of the smartphone market will soar to $650bn, up from $478bn in 2017.

The news will come as a welcome boost to smartphone makers who have seen their market saturate in recent years, amid claims that the technology in phones has plateaued as technical advances become more difficult to introduce.

Paul Lee, from Deloitte, said a number of “invisible innovation­s”, such as 5G connection­s, facial recognitio­n and improved artificial intelligen­ce, would drive sales.

The report said almost half of workers in the UK could use a smartphone as their main computer, instead of a laptop, which would also increase the amount people will be willing to spend.

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