The Daily Telegraph

Tate museums to offer £5 tickets for young people

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♦tate museums are cutting ticket prices to £5 for anyone aged 16-25, after conceding that its blockbuste­r exhibition­s are unaffordab­le for many young people.

A ticket to Tate Modern’s current Picasso show costs £22 for an adult, or £20 for a student. Under the new Tate Collective scheme, the £5 tickets will be available for every exhibition.

Those who sign up to the free-to-join scheme can bring up to three friends with them, each paying £5 provided they are also 16-25. It will also offer discounts in Tate’s cafes and shops. Fewer than 10 per cent of visitors to paid-for exhibition­s are in this age group.

Maria Balshaw, director of Tate, said there are “affordabil­ity issues” for all generation­s, but targeting the young is crucial.

“It’s a generation entering an adult world of increasing wealth disparity, high house prices, increasing costs of education, entry-level jobs that rarely keep up with the cost of living,” she said.

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