Boots pulls ‘sexualised’ makeup palette after complaint

AN OUTRAGED mother has forced Boots to withdraw what she described as “sexualised” make-up.

Angela Fitzsimons, 46, was shocked when her 17-year-old daughter Grace came home with an Obsession Obsessive Eyes make-up palette, which includes colour shades with names such as Milf, Foreplay and Sugar Daddy.

The teenager bought the make-up from Boots’ Loughborough branch last week. Her mother said the wording was “unnecessary and crude”.

Now the pharmacy has promised to remove the product, which costs £12 for 24 eyeshadows.

Ms Fitzsimons, of Shepshed, Leicestershire, said: “Grace brought home this palette which she bought with some birthday vouchers. She said they were nice colours, but the names were gross.

“I looked closer and saw they were called things like Milf, Homewrecker and Dealer. It was pretty rank.”

Other names include Housewife, Safeword, Chauvinist, Wasted, Vape, Blackmail and Full Package.

“I complained to Boots, and they replied that it was not marketed at children,” said Ms Fitzsimons. “But I don’t think that makes a difference. At that price you will get children aged 12, 13 and 14 buying it.

“It’s make-up, and it’s there to make you feel better about yourself – but it’s like it’s saying you should be proud to be a home-wrecker or a dealer. It normalises these words for teens.”

Obsession issued a comment through Boots, confirming that the product will be removed from stores and online “with immediate effect”.