Letters to the CEO

SIR – Janine Hawkins (Letters, June 6) asks about the best way to get results following a complaint to a large company, in her case BT, having failed to receive a reply from the managing director of customer care.

My father’s technique was to find the name of the chief executive and then write, more in sorrow than in anger, beginning the letter: “You might be interested to hear how your customers are being treated in [wherever]”. This always brought results, usually the same day.

Jennifer Bell Lostwithiel, Cornwall