Paltrow’s Goop magazine deal ended over fact-checking
GWYNETH PALTROW has disclosed that the magazine deal with Condé Nast to produce her quarterly Goop magazine ended after only two issues because the publisher objected to some of her unorthodox remedies and imposed strict fact-checking.
Paltrow, 45, who launched the magazine to accompany her wellness and retail website last autumn, told The New York Times: “They do things in a very old-school way. We realised we could just do a better job in-house.”
Condé Nast reportedly objected to Goop’s promotion of Goop products, insisting that it publishes magazines, not catalogues. Paltrow’s team, in turn, objected to the fact-checking and trying to verify claims made in interviews with non-traditional healers.
The website, which began as a newsletter produced by Paltrow for her friends and has grown into a $250million (£190million) business, has faced a barrage of complaints over its content.
Its articles on jade eggs, inserted into the vagina, have been ridiculed, as have features on bee sting therapy, a salt shampoo supposed to detoxify the scalp, and a water bottle with rose quartz in it that is intended to infuse water with positive energy.
Paltrow said she has now hired a lawyer to vet all claims on the site and will have a full-time fact-checker.