Willoughby to front new M&S fashion campaign

RETAIL giant Marks & Spencer has announced that TV presenter Holly Willoughby will be the face of its latest fashion campaign.

In her role as the retailer’s brand ambassador, the host of This Morning and I’m a Celebrity … Get Me Out of Here! has chosen a selection of “must-haves” from the autumn collection.

Willoughby is known for her ability to boost sales of items by posting them on her Instagram account. When she posted a dress by the high street brand Oasis in June, the company revealed that the piece sold out in record time.

The M&S collection will go on sale on 27 September.