The Daily Telegraph

JIMMY CHOO WILL HAVE YOU SOLD ON SOUPED-UP SNEAKERS

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If you thought Christian Lacroix’s £1,600 sparkles were pushing boundaries, these crystal-smothered edifices at Jimmy Choo will leave zero change from £3,000. Will they sell? Not in their millions. But at Choo’s presentati­on in a Milanese apartment, an entire room was dedicated to sneakers of this ilk. Trainers are being worn by everyone, everywhere (cue recalibrat­ed dress codes at traditiona­l clubs and restaurant­s). How long will trainer mania last? “It’s like the denim revolution of 60 years ago,” says Stefano Gabbana, whose Dolce & Gabbana trainers now account for 70 per cent of its footwear sales. “It’s changed the way we think about comfort. No one wants to give that up.”

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