Ladies prefer a beta male to an Apprentice
Oh dear, it’s that time of year when the young Apprentice bucks start rutting, pawing the ground and bellowing for the benefit of the camera. And, of course, the
laydeez who will surely be impressed by their 110 per cent, alpha male, I-eat-nonsensical-hyperbole-forbreakfast swagger.
Except we’re not. Research into online dating sites has revealed that women would prefer to bed a beta.
According to a study undertaken by Oxford University’s Internet Institute, which analysed 150,000 profiles on dating website eharmony alongside 10 years’ worth of its communication data, we are, statistically speaking, far more attracted to chaps who rate themselves
as a thoroughly unremarkable five out of 10.
I’m not sure if we’re turned on by the charming modesty or the fixerupper scope for improvement, but either way we are instinctively drawn to the sort of partners who don’t hog the bathroom mirror.
It’s only human nature to admire the shimmer and strut of a peacock, but there are good reasons why we don’t want to keep one at home; too noisy, too bombastic and with all the self awareness of the average Apprentice candidate.