Game changer Pepsi snaps up com­pany with an ocean-clean­ing ‘Holy Tur­tle’

The Daily Telegraph - - War On Plastic -

The days of need­ing to buy Pepsi in a plas­tic bot­tle from a shop may be com­ing to an end, af­ter it bought So­das­tream, one of the world’s most en­vi­ron­men­tally -friendly firms.

The $3.2 bil­lion (£2.4 bil­lion) takeover came as So­das­tream sent 150 em­ploy­ers to the Caribbean to clean up plas­tic waste in the sea and un­veiled a new $1 mil­lion (£760,000) rub­bish-gath­er­ing ma­chine, nick­named The Holy Tur­tle.

The com­pany, which has UK ori­gins, has re­cently seen its value rocket, as what was once a Seven­ties gim­mick is now be­ing viewed as a clever en­vi­ron­men­tal so­lu­tion.

Speak­ing to The Daily Tele­graph in Roatán, a Hon­duran is­land, Daniel Birn­baum, the chief ex­ec­u­tive of So­das­tream, said: “We re­alised [So­das­tream] could re­place all those bot­tles, it could be huge. The mag­ni­tude of the threat from plas­tic is hard to com­pre­hend. We have to stop the prob­lem at its source. My mis­sion is to try to cre­ate a move­ment and a com­mu­nity.”

This week, Jim An­drew, Pep­sico’s head of strat­egy, also flew out to Roatán for the plas­tic clean up, a sig­nal that the drinks man­u­fac­turer in­tends to embrace Birn­baum’s vi­sion. The trip co­in­cided with a test of So­das­tream’s ocean clean-up de­vice, that uses 1,000ft of float­ing booms in a U shape to cap­ture sur­face plas­tic in a sim­i­lar way to how oil slicks are rounded up and neu­tralised. It has holes to pre­vent marine life be­com­ing trapped.

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