The Daily Telegraph

Woody Johnson:

US agricultur­e is being cast in the worst possible light by those trying to prevent a trade deal

- ROBERT WOOD JOHNSON Robert Wood Johnson is US ambassador to the United Kingdom

This week, the United States published its objectives for a future trade deal with the UK. We Americans are now ready to negotiate the most ambitious and comprehens­ive trade deal in the history of our special relationsh­ip. And, of course, we want agricultur­e to be part of those negotiatio­ns – it is a great opportunit­y for both of us.

But the British public has been led to believe otherwise. You have been presented with a false choice: either stick to EU directives, or find yourselves flooded with American food of the lowest quality. Inflammato­ry and misleading terms such as “chlorinate­d chicken” and “hormone beef ” are deployed to cast American farming in the worst possible light.

It is time the myths are called out for what they really are: a smear campaign from people with their own protection­ist agenda. There is a difference between American and European agricultur­e. It is not a question of quality but philosophy.

The EU approach prizes history and tradition over innovation and science. In the United States, we look at the bigger picture. We have to. We export more food than any other country. We take our responsibi­lity to produce safe, affordable food for the rest of the world incredibly seriously.

We cannot overlook the fact that the world population is expected to reach almost 10 billion by 2050. Global food security is absolutely critical. We have to face up to the full range of health, resource and environmen­tal pressures that come from a growing population. It is not sustainabl­e for the whole world to follow the EU’S “Museum of Agricultur­e” approach. We have to look to the future of farming, not just the past.

American farmers are using all the scientific and technologi­cal tools at their disposal to address the challenges ahead. We have developed crops that are more resistant to drought. We have bred innovative new varieties of fruit and vegetables that can stay fresh and help us combat food waste. We have boosted the ability of our animals to fight devastatin­g diseases. We have developed agricultur­al tools that radically cut the amount of carbon emissions on our farms.

American farmers are making a vital contributi­on to the rest of the world. Their efforts deserve to be recognised. Instead, they are being dismissed with misleading scare stories that only give you half the picture. The reality is, as ever, a lot more nuanced.

Take the case of so-called chlorinate­d chicken. It is true that we wash our chicken to eliminate harmful pathogens – just as European producers do with their fruit and vegetables.

There is very good reason for doing so. The EU’S own Food Safety Authority has found that doing these washes in the processing plant is the most effective and economical way of dealing with potentiall­y lethal bacteria such as salmonella and campylobac­ter. It is not only safe to wash our chicken like this – it is a public safety no-brainer.

American beef has also been unfairly attacked for decades. The EU claims the moral high ground for its choice not to use growth hormones in cattle production. But, again, there are good reasons American farmers choose a different path.

They want to produce meat using fewer resources at a lower cost to both the environmen­t and the consumer. The scientific consensus has been very clear that it remains completely safe to eat meat from animals raised in this way. There is no reason to limit imports of American beef – which is why the World Trade Organisati­on ruled we were fully within our rights to take action against the EU for not complying with its obligation­s.

The picture you are being painted of American agricultur­e bears no resemblanc­e to the reality on the ground. The fact is that farmers in America have the same priorities as farmers in Britain. They pass on their farms from one generation to the next. They care deeply about their land and livestock and they take tremendous pride in the food they produce.

You will find the highest-quality food in the world in the United States – from our wild salmon to our world-beating wines and beef – that is used in the finest restaurant­s. If you want food made to the highest standards of sustainabi­lity, animal welfare or organic farming, America can offer all of that.

It is always worth hearing the full story. It would be a genuine missed opportunit­y to buy into the idea that the EU’S traditiona­list approach to agricultur­e is Britain’s only option for a quality and efficient agricultur­e sector in future. You now have the freedom to make your own choices about the way you farm and fish, the products you import, and the technology you use. This is the country that once changed the world with the innovation­s and revolution­s that took place on British farms. You could do the same thing again now and together we could shape the agricultur­al revolution of the future.

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