Biden eager for Swift to sing his praise as young voters lose faith

JOE BIDEN is attempting to recruit Taylor Swift as an influencer to boost his ailing poll ratings before this year’s presidential election.

The president’s campaign believes the pop star, 34, could restore his support among young voters and is pushing her to endorse him on social media.

Swift, who has been named Time’s Person of the Year and Billboard magazine’s greatest pop star of 2023, is enjoying unrivalled press coverage in the United States with her sell-out “Eras” tour and relationship with Travis Kelce, an American football player.

The singer endorsed Mr Biden and Kamala Harris in 2020 and is believed to be a Democrat, supporting LGBTQ rights and access to abortion. In 2018, she supported Democratic candidates in the congressional race in Tennessee, where she lived as a teenager.

Swift, who has 279 million followers on Instagram, has previously shown she has the power to win over her supporters on political matters. Last September, her call for fans to register to vote led to more than 35,000 sign-ups, according to the nonpartisan charity Vote.org.

Gavin Newsom, the Democrat governor of California, singled out Swift when asked about the role of celebrity endorsements. “I think Taylor Swift stands tall and unique,” he told reporters in September. “What she was able to accomplish just getting young people activated, to consider that they have a voice and should have a choice in the next election, is profoundly powerful.”

Mr Biden’s re-election campaign is struggling with younger voters, as many desert him for Donald Trump.