Mask company Hass it sussed

Edinburgh stay-at-home-dad Hass Peymani, set up Screen & Shield after becoming alarmed at the poor quality and unavailability of face masks for his family as he faced lockdown with his wife who was pregnant, and his dad who was in a high-risk category.

Hass had previously set up a successful global video business. He spent 10 weeks researching the market before launching his #sasMASK brand from home, in the midst of national lockdown.

The #sasMASK is manufactured in Europe and complies with the latest material and layering guidelines for non medical-grade face coverings. It has not only been designed to be washable, comfortable and affordable, but also comes in more than 30 designs, with this range due to double in size in the coming weeks.

With the wearing of face masks now compulsory on public transport in Scotland, Screen & Shield expects business to boom.

Hass, 40, said: "My family and I were stuck in lockdown and we were shocked to hear how key-workers on the frontline were struggling with PPE shortages.

"I am totally confident our business supplies the best face mask for public use in the UK. Not only are they high quality, three

Shielding will help community groups layered and affordable, but as the wearing of masks becomes commonplace, the range of designs allows people to make a choice that matches their own individuality.

“But a fundamental aim of the #sasMASK brand was to create a business model that also benefited charities that support frontline workers and community groups. It seemed to me that – in a health crisis – anyone who was selling masks should be giving back to the community, and especially to those hardest hit.

“I set up Screen & Shield so that 10% of all online sales go to NHS-related charities. But any participating community groups/ charities/influencers buying masks for their network also receive 10% of the sales value

– as well as their members also receiving a 10% discount.

“Along with local and national charities, we’ve had the likes of a cheerleading squad, a group of redundant BA staff, a nursery group and a community centre in Somerset all sign up to our community programme. They understand their community will likely buy face masks at some point, and working with us they get high quality products and can also generate funds to put back into their community.

“As we continue to grow the company, I want to generate lots of money for those affected by the pandemic as well as providing a comforting level of protection at the same time."