INTRODUCING SWAROVSKI

In 1892, Daniel Swarovski, a young, Bohemian glass-grinder, invented a machine to cut crystal jewellery stones industrially to an unsurpassable level of perfection and precision. In 1895, he settled with his family in the Tyrol.

Wilhelm, Daniel Swarovski’s son, was a keen amateur astronomer and binoculars and telescopes were his passion. In 1935, he experimented with a new method of cutting, grinding and polishing optical glass, resulting in a 6 x 30 binocular. new ds – the smart riflescope – Swarovski Optik is continually pushing the boundaries with innovative binoculars, riflescopes and telescopes manufactured using the latest cutting-edge technology, establishing itself as a market leader.

Since 1895, the Swarovski Corporation has grown over four generations and is today still proud to be a family-run company. The principle of founder Daniel Swarovski was: “Constantly improving what is good.” This is as true today as it was then, as we continually strive for perfection.

Today, the company is led by chief executive officer Carina Schiestl Swarovski, who is the granddaughter of the founder, Wilhelm Swarovski.