Wayne’s world is a galaxy apart

BUT OTH­ERS CAN STRIVE TO JOIN

The Football League Paper - - GRAHAM WESTLEY -

The num­bers game at the top of the Foot­ball Pyramid does blow your mind. If re­ports are cor­rect, Wayne Rooney will now earn in a month, roughly what my en­tire Steve­nage squad earns in a year.

His club av­er­ages around 30 times the home gate that we gen­er­ate; per­son­ally he gen­er­ates more than 12 times the in­come that my 20 lads earn.

Those sta­tis­tics are stag­ger­ing.

Un­til you start to un­der­stand the rea­sons why.

1) Tele­vi­sion com­pa­nies pay huge money to the best clubs to em­ploy the best play­ers and they then trans­port the re­sul­tant foot­ball prod­uct around the world to mil­lions of eye­balls.

2) Spon­sors there­fore pay mil­lions of pounds to at­tach their brands to the are­nas, pitches and shirts so that the mil­lions of eye­balls be­come brand aware.

3) The qual­ity of player on show re­sults in gate ticket prices be­ing sky high com­pared to lower league foot­ball.

4) Good play­ers, gen­er­ate bet­ter re­sults, which gen­er­ate bet­ter prize monies; at the top end, that might mean the dif­fer­ence be­tween Cham­pi­ons League par­tic­i­pa­tion or not.

Ev­ery in­dus­try has a top end where the same sort of thing is true.

The best ap­pear to earn dis­pro­por­tion­ately more than the rest. But there is al­ways a rea­son.

The op­por­tu­nity is to knuckle down, fo­cus on be­ing the best you can be, and like Chris Smalling move from Non-League to United in a heart­beat. It can be done.

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