The Great Outdoors (UK)

INSANELY LIGHT. ULTRA PACKABLE. SERIOUSLY COMFORTABL­E.

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Helinox was founded in Seoul in 2009, and soon became a hit with outdoor

lovers and urban dwellers alike in its home market of South Korea and

across the sea in neighbouri­ng Japan. It is the work of a father and son

team, Jake and Young Lah. Jake Lah a revered scientist and engineer in

the outdoor industry, who 30 years ago started his company Dongah

Aluminium Corporatio­n (DAC) which has become the global leader in high

tech tent poles. Young Lah, on the other hand, is an aesthete and it is his

eye for artistic design that drives both the style and creative output of the

brand. Helinox exclusivel­y uses DAC poles in their furniture, and each

product is designed under the watchful eye of Young in the Helinox

Creative Centre in downtown Seoul.

Young Lah took the decision to focus on Europe, and start his own

subsidiary in Amsterdam, Holland in 2018. Helinox quickly built a tribal

following. “We support people’s freedom from the tyranny of stuff, and the

desire to collect experience­s [not things], by delivering comfort so you and

your friends can feel at home anywhere.”

Whether it’s in the great outdoors, or by the side of a school playing field, Helinox is considered the best in the

world by outdoor enthusiast­s and armchair weekend warriors alike!

Mega Strong: The products come with a 5-year warranty

Insanely Light: The Chair Zero weighs just 510 grams but can hold more than 120kg

Ultra Packable: The Chair One packs down easily, and smaller than a bottle of wine

Very Comfortabl­e: The connection points are precisely crafted for easy assembly and sturdy comfort

 ??  ?? The Helinox Creative Centre, Downtown Seoul
The Helinox Creative Centre, Downtown Seoul
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