The Guardian

Wimbledon serving up exclusive Centre Court tickets to super-rich at £1,600 a day

- Rupert Neate Wealth correspond­ent

Tennis fans who struggle each year to secure tickets in Wimbledon’s public ballot or wait hours in the queue may be surprised to discover that almost a fifth of the seats on Centre Court are being sold to the global super-rich for £116,000 – each.

A total of 2,520 of the “debentures” are on sale, offering a reserved seat for every one of the 14 days of the tournament for five years from 202630. Applicatio­ns to buy the exclusive seats close at midday today.

Despite the high price, which works out at about £1,657 for each day of tennis, All England Lawn Tennis Club officials said the number of applicatio­ns had far exceeded supply.

Few newcomers are expected to be able to join the debentures club as holders have the right of first refusal. Some wealthy families have held on to the same debenture tickets – positioned on the same level as the royal box – since they were first issued in 1920.

Holders have access to the private champions’ room with direct views of the outside courts and assistance from dedicated “debenture hosts”.

They also have a dedicated entrance to the court and the choice of seven exclusive bars and restaurant­s. These include “the courtside restaurant”, which has “views over Courts 16 and 17, with its signature menus designed by celebrity chefs”. Albert Roux and Bryn Williams are among previous chefs in residence.

The price of the debentures has more than quadrupled from £27,750 in 2011-15, and is £36,000 more expensive than the current five-year period. The club said the increase reflected rising demand for the tickets and the growing cost of corporate hospitalit­y packages at the championsh­ips.

While the All England club bans the resale of ordinary Wimbledon tickets via online marketplac­es, debenture holders can sell as many days in their seats as they wish. Debenture tickets for this year’s men’s finals are available on the resale site Viagogo for £23,602.

The club said: “Debenture tickets are the only Wimbledon tickets which are freely transferab­le, meaning debenture holders may give away or sell their tickets on the open market on days they cannot attend, or sell their entire debenture.”

The debentures account for 16.7% of Centre Court’s 14,979 seats. The All England club reserves a further 1,340 seats for corporate hospitalit­y. Invited guests, including the media, schools and overseas tennis associatio­ns, occupy 21% of the seats, leaving 53.5% for the public.

The latest sale of debenture seats will raise £292m for the club, which it hopes to spend on a large expansion of its grounds into a neighbouri­ng Grade II*-listed park and former golf course.

The All England club, which has been running the championsh­ips since 1877, spent £65m of funds mostly raised from previous debenture sales buying Wimbledon Park golf course in 2018 to expand its site across Church Road. The purchase led to the golf club’s members – including Piers Morgan, the former cabinet secretary Gus O’Donnell, Ant McPartlin and Declan Donnelly – each receiving an £85,000 windfall.

However, no building work has started as there is a planning row between the club and local residents who object to plans to build a new 8,000-seat, 10-storey show court and 38 grass courts on the park site, which was landscaped by Capability Brown in the 18th century, and is specially protected as “metropolit­an open land”.

The mayor of London’s office has taken charge of the decision on whether to approve the plans, which were approved by Merton council but rejected by Wandsworth council.

The first debenture issue in 1920 helped fund the purchase of the existing Church Road grounds and the constructi­on of Centre Court in 1922.

Subsequent issues have funded significan­t improvemen­ts, including the constructi­on of the media pavilion, the retractabl­e roofs for Centre Court in 2009, and No 1 Court in 2019.

 ?? PHOTOGRAPH: TIM CLAYTON/CORBIS/GETTY ?? ▼ The debentures make up 17% of Centre Court’s seats. After other reservatio­ns, the public can buy 53%
PHOTOGRAPH: TIM CLAYTON/CORBIS/GETTY ▼ The debentures make up 17% of Centre Court’s seats. After other reservatio­ns, the public can buy 53%
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