Brewgooder’s profits pipeline to provide clean water in Africa
BREWGOODER, the new craft beer brand launched by two social entrepreneurs, has successfully crowdfunded its first production run three weeks after launching.
Billed as the world’s first craft beer to donate 100 per cent of its profits to clean water projects.
The Scotland-based founders’ #DrinkBeerGiveWater crowdfunding campaign has broken its £50,000 target after receiving a five-figure investment from The Hunter Foundation – and a host of pre-orders from bars and restaurants.
Alan Mahon, who set up Brewgooder with Social Bite co-founder Josh Littlejohn, said: “We’ve been blown away by the support we’ve had since announcing the project. From our partners at BrewDog who not only make it affordable for us to manufacture, but have elevated our brand immediately by stocking it among their own range, to the generosity of Sir Tom Hunter who has provided valuable counsel on setting up Brewgooder and believing in the business from the start, and who has now given us a real financial leg-up.
“The crowdfunding exercise has enabled us to engage directly with the craft beer drinking public who have supported us with investments from £5 to £300, and as a result we’re now ready to push the button on the production of the first 200,000 cans.”
Sir Tom said: “Social entrepreneurs are day by day changing how business works and frequently outperforming conventional business.
“However, the trick is to have a brilliant idea and convert it with the drive and determination of any for-profit entity. Alan and Josh not only have a great idea here, they have that drive and determination and I hope, glass by glass and keg by keg, they build a great social enterprise.”
Brewgooder will donate all its profits to the Brewgooder Foundation, which will deliver its first project in Malawi with the installation of solar-powered water pumps at the Nora Docherty School in a remote village in Dedza, where the brand’s powerful crowdfunding film was shot earlier this year.
The project will improve water access for a community of 2,000 people and enhance the quality of education at the school which also benefits from the Mary’s Meals programme.