‘Waitrose effect’ can add extra £22,000 to your home

LIVING near a supermarket can help to boost the value of your home by £22,000 typically, research has found.

The “Waitrose effect” could help to add nearly £40,000 to the value of a home, the study from Lloyds Bank suggests.

But it is not just “premium” brands that can add value to a nearby property. Living near discount chains Aldi and Lidl could also help to boost the value of a property, according to the findings.

Lloyds Bank compared average house prices in postal districts with a supermarket from a national chain with typical property values in the wider towns to calculate the price premium paid for homes located near supermarkets.

It found that living near any supermarket chain could add around £22,000. But homes near a Waitrose are worth £38,666 or 10 per cent more typically than those in the surrounding area.

Properties near a Sainsbury’s or a Marks & Spencer command a premium of around £27,000, while those near a Tesco are worth around £22,000 more than homes in the wider area.

Homes near an Asda are worth around £5,000 more than those in surrounding locations, while those near a Lidl have a premium of around £4,000 and properties near an Aldi are valued at around £1,300 higher than homes in the wider area.

Mike Songer, Lloyds Bank mortgage director, said: “Our figures show the amount added to the value of your home can be even greater if located next to a brand which is perceived as upmarket. Of course, there are many drivers of house prices beyond having a supermarket on your doorstep, but our research suggests it is a strong factor.”