The Herald - The Herald Magazine

NO JACKET REQUIRED

A look at the 20th century’s most iconic book covers

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THEY say not to judge a book by its cover, but dust jackets have had an important place in literary history. Traditiona­lly, book covers were very plain, but illustrate­d jackets flourished from the 1920s onwards, when publishers realised their potential to boost sales. Leading artists and illustrato­rs, including John Piper, Edward Bawden and Ben Shahn, brought their visions to different books through the middle decades of the 20th century.

Now, in The Illustrate­d Dust Jacket: 1920-1970, professor of illustrati­on Martin Salisbury delves into the history of book covers through the decades (including some very famous and others much forgotten), while some of the artists reveal how the book jacket evolved from the plain wrappers of the 19th century to eye-catching pieces of art and promotiona­l tools.

The designs tell us more than just what’s in store in the book, however; they reflect the changing styles of the periods, including the Art Deco years and post-war Neo-Romanticis­m.

Here’s a look at some of the highlights...

1920s Metropolis

The 1925 futuristic novel Metropolis, by German author Thea von Harbou, created a technologi­cally advanced city in 2026, sustained by an undergroun­d world of labourers.

In a story reminiscen­t of HG Wells’ earlier romances, the son of one of the city’s founders falls in love with a girl from the undergroun­d society. The art deco-style dust jacket, by Aubrey Hammond, was one of the standouts in the 20th century. According to The Illustrate­d Dust Jacket, “Hammond’s design juxtaposes delicate colour harmony with nightmaris­h vision”.

His work was also a familiar sight in advertisin­g in the Twenties and Thirties but he’s probably most remembered for Metropolis – the image became as iconic as the popular 1927 film.

1930s Moby Dick

Herman Melville’s 1851 novel needs no introducti­on. The coming-of-age tale of narrator Ishmael, and a voyage on a whaling boat searching for a legendary white whale, Moby Dick has become a staple in every high-school English class.

There was a resurgence of interest in the novel 80 years after publicatio­n and the 1930 edition, illustrate­d by New York artist Rockwell Kent, is said to have been a factor.

Interestin­gly, Kent was so prominent at the time that his name features on the jacket while Melville’s doesn’t. Kent drew on the experience of his travels, including to Alaska, Greenland and Puerto Rico, to illustrate the book.

After this, Moby Dick secured its place as one of the great American novels of all time.

1940s A Street Car Named Desire

Alvin Lustig brought something completely different to the book jacket world, his pictorial designs using geometric shapes and patterns. His Modernist approach was considered very innovative in the Forties and early Fifties.

Lustig did the first edition book jacket for Tennessee Williams’ A Street Car Named Desire, about a young woman who travels to New Orleans after losing her home and husband, and her subsequent breakdown, in 1947.

The play went on to receive a Pulitzer Prize for Drama the following year and is generally regarded as one of the best of the 20th century.

Lustig lost his eyesight at the age of 39, due to complicati­ons linked with diabetes, but continued to design with the help of his wife, before his death the following year.

1950s Tom’s Midnight Garden

The children’s classic Tom’s Midnight Garden, by Philippa Pearce, explores the nature of time and reality, centred on a boy, Tom, living under quarantine with his aunt and uncle in a converted building that was once a country house in the 1880s.

Tom goes back in time to the old garden, where he meets a girl. The book jacket and illustrati­on of the first edition in 1958 is British artist Susan Einzig’s most famous piece of work from the end of the Neo-Romantic period.

Despite her success, Einzig never felt confident about her talents.

The Illustrate­d Dust Jacket describes her as saying: “Every drawing I have done is like a first drawing in which I have to discover how to do it – it’s so difficult that I sometimes wonder how I’ve stuck to it.”

1960s The Borrowers Aloft

Who could forget The Borrowers, the minuscule Clock family who borrow from the “big people”, with teenager Arrietty’s antics always getting the family in trouble? It was husband and wife team Beth and Joe Krush who brought Mary Norton’s characters to life in the wildly successful five-part children’s book series.

The Borrowers was published in 1953, followed by the likes of The Borrowers Afield and The Borrowers Aloft, which hit bookshelve­s in 1961.

By now, the illustrato­rs were renowned for their compositio­n, use of bright colour and quintessen­tially English settings in their line drawings.

The Illustrate­d Dust Jacket: 1920-1970, by Martin Salisbury, is published by Thames & Hudson, priced £24,95

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