BA stays as the UK’s top superbrand

BRITISH Airways has kept its title as the UK’s leading consumer superbrand for the fourth year running as other “reassuring and traditional” names climbed the rankings.

The flag carrier beat more than 1,500 companies to stay at the top of the annual UK Superbrands ranking in a “conservative” list dominated by familiar names.

Lego continued its third year of upward progression, moving up one place from third to second. Rolex and Gillette also made the top five, while Marks & Spencer and John Lewis moved up the rankings and Cadbury and Boots re-entered the top 20.

Cancer Research UK became the first charity brand to enter the list at 20th place.

The list is determined by 2,500 consumers, who are asked to rank each brand for quality, reliability and distinction on behalf of the Centre for Brand Analysis.

Superbrands council chairman Stephen Cheliotis said: “The top 20 brands, bar a few notable exceptions such as Google and Apple, are traditional stalwarts of UK life.”