The Herald

Scandal-hit PR firm collapses

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SCANDAL-HIT public relations company Bell Pottinger has collapsed into administra­tion, leaving 250 fearing for their futures.

Accountanc­y firm BDO has been appointed administra­tors of the onceleadin­g London firm.

The firm lost a string of clients after it had run a campaign meant to promote a narrative of “economic apartheid” and the need for more “economic emancipati­on” in South Africa.

BDO said: “The administra­tors are now working with the remaining partners and employees to seek an orderly transfer of Bell Pottinger’s clients to other firms in order to protect and realise value for creditors.”

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