Mixed re­ac­tions as fans test new Irn-Bru


IRN-BRU fans have de­scribed the new re­duced­sugar ver­sion as both “hor­ri­ble” and “not bad” as they sam­pled the drink for the first time.

Scot­land’s so-called other na­tional drink is be­ing pro­duced with less than 50 per cent of its reg­u­lar sugar con­tent from this month.

The new recipe has cut the sugar con­tent per can from 8.5 tea­spoons to four, re­duc­ing calo­rie con­tent from just less than 140 to about 65 calo­ries.

Irn-Bru mak­ers AG Barr have been grap­pling with a shift in con­sumer tastes and pre­par­ing for the im­ple­men­ta­tion of a sugar tax this year.

A pe­ti­tion has been launched to save the tra­di­tional recipe but AG Barr said the new ver­sion con­tains the same “se­cret Irn-Bru flavour essence”, but with less sugar.

Opin­ions were di­vided among peo­ple who tried the new drink in a “taste test” in Glas­gow.

Charelle Sadler, from Glas­gow, who nor­mally drinks reg­u­lar Irn-Bru, said: “It’s hor­ri­ble. It’s just like drink­ing diet juice. It’s not even got the same taste.”

Daniel Ground­land, from Glas­gow, said: “It’s sweeter, the new one, but the orig­i­nal one has a slight dif­fer­ent kick to it. It’s not bad.”

Other tasters found the new and old Irn-Bru sim­i­lar. Jackie Wad­dell, from Shotts, North La­nark­shire, said: “I don’t taste any dif­fer­ence. I think they taste ex­actly the same.”

AG Barr has now stopped pro­duc­tion of the higher-sugar ver­sion and urged cus­tomers to try the new recipe when it reaches the shops.

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