Af­ter 20 years, a change of cloth­ing


ROW­ING UP IN Hen­don, I would nag my mother to take me shop­ping with my sis­ter in Gold­ers G r e e n R o a d . Shops such as Cream (with its funky straw­berry-pat­terned shop­ping bags that were as cool as what was in­side) and the dou­ble shop New Man/ Woman used to draw in the posher crowds from Hamp­stead and be­yond. Bou­tiques and be­spoke shops reigned. Please Mum was a god­send for spe­cial oc­ca­sions. How­ever, fast-for­ward 20 years and you are sur­rounded by dis­count and char­ity shops.

A mile up Gold­ers Green Road, the con­trast couldn’t be greater. Tem­ple For­tune is a haven for ladies who lunch; yummy mum­mies sip on their Star­bucks while push­ing Bu­ga­boos and loyal lo­cal shop­pers spoil them­selves with a new dress or a pair of shoes, just be­cause. My ear­li­est mem­ory of vis­it­ing Tem­ple For­tune is the post-school trip to Brian’s shoe store. Shoes were dis­played on gi­ant coloured cork­boards, while the streams of rib­bon that took the place of the stock room door kept my sib­lings and me amused for hours. These days, high-end bou­tiques have been added to the mix. Genevieve is a one-stop shop for clothes, shoes and ac­ces­sories, with oc­ca­sion­wear at the fore­front. Easy sep­a­rates are the spe­cial­ity at Speed­way. Al­though the la­bel has been around for decades it re­mains a pop­u­lar choice for re­laxed dress­ing. Long gone are the days where the word “Speed­way” was em­bla­zoned across many a chest in North Lon­don; in­stead the brand has had a shake-up with stylish and un­der­stated leisurewear that em­bod­ies the essence of down­time.

Plus-size fash­ion is catered for at Beige, for both ca­sual and for­mal­wear.

Miri is a rel­a­tively re­cent ad­di­tion to the pa­rade. Un­der­stand­ing the mod­esty needs of the ortho­dox com­mu­nity in which she grew up, Miri Ur­bach also loves fash­ion and says: “there’s no rea­son why women can’t have both”. Her shop sells a mix of bridal, ready-towear lines and ca­sual sports­wear.

If you need a gift or jew­ellery, head for aptly named Temp­ta­tion. It’s a ful­lon ar­ray of trea­sures, from girly adorn­ments to quirky home­ware.

Leibergs has been a lin­gerie and swimwear haven since the year dot. The shop and ser­vice is old-school but thor­oughly re­fresh­ing. (Don’t be sur­prised if they of­fer you tea!).

Pop into Rojo or L’Arizia for shoes to com­plete your look. You’ll rarely find a bar­gain but you will be spoilt for choice. L’Arizia has top de­sign­ers plus high-fash­ion brands — and if you love glitz, shine and height on your footwear, you won’t leave Rojo empty-handed.

Lo­cal shop­ping to­day is pri­mar­ily about food and cof­fee shops but it’s only with lo­cal cus­tomers’ sup­port that fash­ion can sur­vive on the high­street. Thank­fully the Tem­ple For­tune folk are se­ri­ous fighters!

Temp­ta­tion (left) and Genevieve (above)

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