APP SPREAD­ING THE PRO-IS­RAEL MES­SAGE

The Jewish Chronicle - - WORLD NEWS -

A FOR­MER Nasa en­gi­neer has cre­ated the first Is­rael ad­vo­cacy app, with the aim of pro­mot­ing the Jewish state out­side its usual cir­cles of sup­port. Talk Is­rael ag­gre­gates pro-Is­rael news from dozens of web­sites in the UK, US and Is­rael and tracks what users like to read about. It also tells ad­vo­cates which of the sto­ries they share are the most pop­u­lar, giv­ing them the tools to take the fight to new au­di­ences. Dr Amir Give’on, whose app has al­ready at­tracted a few thou­sand users, said: “That is the goal of Talk Is­rael — for us to be able to speak about Is­rael and reach be­yond the base.”

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