The Jewish Chronicle - - LIFE -

I grabbed 15 min­utes with Al­iza Reger, daugh­ter of lingerie en­trepreneur Janet Reger for an ex­clu­sive in­sight into the world of lingerie and the strong, fascinating Jewish her­itage be­hind the suc­cess­ful la­bel. (Read the full in­ter­view on­line at www.thejc.com/lifestyle/fash­ion) WHO IN­FLU­ENCES YOUR LINGERIE STYLE? My mother was cer­tainly a style in­flu­encer in the 1970s and 80s and she is al­most solely re­spon­si­ble for bring­ing colour­ful glam­orous lingerie to the Bri­tish high street, along with pioneer­ing the pur­chase and wear­ing of match­ing un­der­wear. WHAT ARE THE DRIV­ING FORCES BE­HIND YOUR DE­SIGNS? The in­spi­ra­tion of the de­signs re­mains much the same as decades ago. It is in the zeit­geist of the age. A par­tic­u­lar movie ( Fifty Shades of Grey) had a huge ef­fect on our lingerie sales, while hem­lines, the op­u­lence of the times, mu­sic, cul­tural icons, his­tor­i­cal references such as vin­tage and Vic­to­ri­ana all have an in­flu­ence. WHAT’S THE BEST-SELL­ING COLOUR AND DE­SIGN COMBO? Satin and lace trim in all com­bi­na­tions con­tinue to be best sell­ers and all time favourites. Reger girls can­not get enough pink with black lace, and all shades of grey have been best sell­ers for sev­eral years. Our cus­tomers love rich deep colours; ochre, pur­ple, teal, bright and dark reds are im­por­tant sig­na­ture pieces ev­ery sea­son and of course glam­orous black never goes out of style. We’re also see­ing a rise in bridal lingerie. Our beau­ti­ful and del­i­cate bridal ranges have be­come a pop­u­lar choice among modern day brides. WHERE DO YOU SEE THE LA­BEL IN FIVE YEARS? I would like to see the Reger la­bel on a wider range of af­ford­able but lux­u­ri­ous goods, I am cur­rently de­vel­op­ing some new ideas that I hope to launch in the UK next year. I would like to see the our la­bel more widely dis­trib­uted over­seas and I would like to be work­ing on more de­sign col­lab­o­ra­tions. There are a few Jewish man­u­fac­tur­ers I would par­tic­u­larly love to work with in both Is­rael and the USA. I think many things are about tim­ing and op­por­tu­nity — be­ing in the right place at the right time is key! YOU HAVE A STRONG JEWISH BACK­GROUND. ARE YOU AC­TIVELY IN­VOLVED IN THE LO­CAL JEWISH COM­MU­NITY? I must ad­mit to be­ing an as­sim­i­lated Jew, I had a Jewish ed­u­ca­tion at Carmel Col­lege; I love the tra­di­tions of Fri­day night, fes­ti­vals and high hol­i­days, bagels and smoked salmon. I strongly iden­tify with my cen­tral Euro­pean Jewish back­ground and am very aware of my her­itage and cul­ture. Liv­ing in NW3 it’s hard not to be some­how in­volved with a Jewish com­mu­nity. I also try to sup­port Jewish causes where pos­si­ble. Many of my friends are Jewish but we are all part of the Lon­don melt­ing pot.

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