In the can for Os­car stars

The Jewish Chronicle - - NEWS - BY DANIEL SUGARMAN

A PROD­UCT served up to the stars at this year’s Van­ity Fair Os­car af­ter-party was dreamed up by three young Jewish UK en­trepreneurs just two years ago.

Ariel Booker (24), Josh White (26), and Perry Alexan­der Field­ing (29) all from north-west Lon­don, run CanO Wa­ter, pro­vid­ing wa­ter in cans rather than in plas­tic.

They were in­spired to do so af­ter Mr Booker vis­ited an is­land off the coast of Thai­land and saw the “pure dev­as­ta­tion” of washed up plas­tic prod­ucts.

Prod­ucts are now stocked in Sel­fridges, Fen­wicks and Whole Foods and will be sold via Ocado from April. It was in Sel­fridges that a mem­ber of Van­ity Fair’s spe­cial prod­ucts team saw their wa­ter.

“She called the num­ber on the back, which, by de­fault, goes through to my phone,” said Mr Booker, adding that it was “very ex­cit­ing” when he found out about the Os­cars af­ter-party. The com­pany will be “launch­ing larger sizes and prob­a­bly some flavours to­wards the end of the year.” Mr Booker also hopes we’ll be see­ing the wa­ter in kosher stores in the fu­ture.

The new con­tain­ers have made a splash

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