It’s amazing to learn that Jaeger has been pioneering British style since 1884 and it’s still getting it right. Back in 1914, Ernest Shackleton wore Jaeger for his Antarctic expedition. In 1936, Jaeger supplied the uniform for the opening ceremony at the Olympics. Post-war, the label became a favourite with Marilyn Monroe, Jean
Muir (who also designed for them) followed by Twiggy and Marianne Faithfull in the 60s. Judi Dench wore the label as ‘M’ in Goldeneye in the 90s, followed by a host of supermodels led by none other than Miss Kate Moss herself, which obviously helped the label return to the spotlight. This season sees collaborations with designer Lou Dalton, bold prints, striking colours and timeless signature basics that are cut in such a way that they always flatter. Though Jaeger’s prices sit at the high-end of the high street, I guarantee you’ll wear your purchases time and time again. I have a dress I bought 10 years ago for my sheva brachot and I still get compliments — honest. This label doesn’t date but simply improves with age.