JAEGER

The Jewish Chronicle - - LIFE -

It’s amazing to learn that Jaeger has been pi­o­neer­ing British style since 1884 and it’s still get­ting it right. Back in 1914, Ernest Shack­le­ton wore Jaeger for his Antarc­tic ex­pe­di­tion. In 1936, Jaeger sup­plied the uni­form for the open­ing cer­e­mony at the Olympics. Post-war, the la­bel be­came a favourite with Mar­i­lyn Mon­roe, Jean

Muir (who also de­signed for them) fol­lowed by Twiggy and Mar­i­anne Faith­full in the 60s. Judi Dench wore the la­bel as ‘M’ in Gold­en­eye in the 90s, fol­lowed by a host of su­per­mod­els led by none other than Miss Kate Moss her­self, which ob­vi­ously helped the la­bel re­turn to the spot­light. This sea­son sees col­lab­o­ra­tions with de­signer Lou Dal­ton, bold prints, strik­ing colours and time­less sig­na­ture ba­sics that are cut in such a way that they al­ways flat­ter. Though Jaeger’s prices sit at the high-end of the high street, I guar­an­tee you’ll wear your pur­chases time and time again. I have a dress I bought 10 years ago for my sheva bra­chot and I still get com­pli­ments — hon­est. This la­bel doesn’t date but sim­ply im­proves with age.

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