Fury as Pe­sach baker takes the bis­cuit

The Jewish Chronicle - - FRONT PAGE - BY DANIEL SUG­AR­MAN

A SE­RI­OUS road col­li­sion, a bro­ken freezer and a de­liv­ery prob­lem were among the ex­pla­na­tions given by the man­ager of a kosher bak­ery which failed to ful­fil a se­ries of Pe­sach or­ders.

Weiss Patis­serie, in Mill Hill, north­west Lon­don, promised to make de­liv­er­ies by April 9, the day be­fore the start of the fes­ti­val. But many cus­tomers did not re­ceive the goods they paid for and said they were given dif­fer­ent rea­sons by the bak­ery, which is su­per­vised by the Lon­don Beth Din (KLBD) and Kedas­sia kashrut au­thor­i­ties.

One cus­tomer said she was told there “had been a prob­lem with their third­party de­liv­ery com­pany”, while an­other was told “the freezer broke”.

Sa­muel White, Weiss’s man­ag­ing direc­tor, emailed cus­tomers to ex­plain why the busi­ness had been un­able to de­liver their or­ders.

He apol­o­gised for “the in­con­ve­nience in our de­liv­ery sys­tem” and blamed “a tech­ni­cal dif­fi­culty within our kitchen which was be­yond our con­trol”.

He added: “In re­gards to any ques­tion that you may have, please email us and we will re­spond to all co­re­spon­dents [sic] af­ter Passover.

“If there is any­thing else we can help you with please don’t hes­i­tate to give

us a call.” How­ever, in re­sponse to a re­quest for a com­ment, Mr White emailed the JC on Sun­day and said he was “truly sorry for the fail­ure to de­liver some or­ders” and pledged to “try to make it up to those who did not re­ceive their or­der”.

He claimed by the end of this week he would be able to “iden­tify those cus­tomers that suf­fered a fail­ure in ser­vice and they will re­ceive a separate per­sonal apol­ogy email to­gether with ar­range­ments for re­fund”.

Mr White went on to de­scribe how a car ac­ci­dent had pre­vented him de­liv­er­ing or­ders.

“Due to a ma­jor equip­ment fail­ure over the week­end of April 8, most of our in­gre­di­ents were de­stroyed. All or­ders were freshly pro­duced in the fol­low­ing 24 hours, some of which were de­liv- ered dur­ing Sun- day, April 9.

“Un­for­tu­nately on Sun­day evening, whilst out do­ing de­liv­er­ies, my car rolled over in a ma­jor col­li­sion. For­tu­nately I was wear­ing my seat­belt and was lucky to es­cape with only cuts and bruises. How­ever the car and all the prod­ucts were dam­aged be­yond re­pair or re­cov­ery.”

Mr White, who is un­der­stood to be in his early 20s, claimed his “per­sonal con­di­tion” and lack of time had made it “im­pos­si­ble” to ful­fil the or­ders be­fore he “trav­elled straight from the ac­ci­dent to the air­port” to meet his fam­ily abroad for Pe­sach.

The JC asked Mr White to pro­vide fur­ther de­tails of the col­li­sion and asked whether he had re­ported the in­ci­dent to po­lice, but had not re­ceived a re­sponse be­fore go­ing to press.

The new bak­ery opened for Pe­sach and de­scribes it­self as “Lon­don’s finest dairy-free patis­serie”. It is be­lieved the in­ten­tion is to con­tinue trad­ing as a kosher chometz bak­ery.

A KLBD spokesper­son con­firmed the Beth Din was “look­ing into the re­ports”. Kedas­sia has also been con­tacted but a spokes­woman said no one was avail­able to com­ment on Wed­nes­day.

One dis­ap­pointed shop­per, Cindy Col­lick, of Edg­ware, said she paid £150 for cakes she never re­ceived.

She said: “It was my son’s 21st and we were hav­ing a big party for him dur­ing Pe­sach.

“I or­dered gateaux, cakes. The email said they would sort ev­ery­thing out af­ter Pe­sach. This is a bak­ery that is sup­posed to be kosher l’Pe­sach, so why are they closed any­way? “They left us com­pletely in the lurch.” Linda Co­hen, of Muswell Hill, had pre­ordered three boxes of mac­a­roons, to­talling al­most £90. She said she had spo­ken to some­one at the patis­serie at 10.30am on the morn­ing of April 9.

“They told me the ear­li­est I could ex­pect my de­liv­ery would be at around 4.30pm on Sun­day. That time came and went — noth­ing.”

Mrs Co­hen said the in­ci­dent had left “a very sour taste”, and that she “can’t imag­ine… rush­ing to pur­chase from them again”.

Weiss Patis­serie’s Mill Hill premises

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