The Jewish Chronicle

US presidenti­al candidates’ last appeal to voters

- BY BEN WEICH

THE TWO candidates for the United Synagogue presidency have made a final pitch to voters, one highlighti­ng his outsider status, the other advocating “outside-the-box” thinking.

US Council members will cast their ballots for the new president — and trustee positions — on Monday.

Russell Kett, 64, has served as a US vicepresid­ent and trustee. His opponent, 54-year-old

Michael Goldstein, served

Mill Hill Synagogue as vicechairm­an and chairman, overseeing a growth in membership.

Mr Kett, a hotel consultant, preaches “evolution rather than revolution” and is keen to explore new ways of attracting members and maintainin­g funding levels.

“Why don’t we look at having a United Synagogue credit card, where members can apply for additional benefits? And through that, a certain proportion of purchases finds its way back to the United Synagogue. Some credit cards have a cash-back scheme — it’s like that.

“Some of our members are shomrei Shabbos, so we could look at getting [car] insurers to insure them for six days a week instead of seven, because they won’t be driving on Saturdays. That would be a benefit of membership. “These are just ideas to explore. If they work, they work. But we need to look at how we can make the US a little bit more relevant.”

Mr Kett — who has been mar-

Russell Kett ried to Melinda for 39 years and has two sons —has also served on the London Board for Shechita and as a JFS governor.

He further wants to appeal to age groups which are under-represente­d in shuls, particular­ly millennial­s, those born between the mid-80s and late 90s.

“We need to invest and look at our PR and communicat­ions to speak to millennial­s the way they want to be spoken to.”

Mr Goldstein, chief executive of a large private property company, promotes himself as “the change candidate. I am the guy who will come in with a fresh pair of eyes.” Among his pledges is to standardis­e the role women play within the US. “We must ensure that all those areas where there are currently inconsiste­ncies, like differing forms of batmitzvah celebratio­n and women’s education initiative­s, are practised consistent­ly across our communitie­s.”

He added that while respecting the Chief Rabbi’s ruling on partnershi­p minyanim, he wanted to encourage women to play the fullest possible role in US life. Both candidates have said they would like to see a female candidate on the next presidenti­al ballot in four years’ time.

Mr Goldstein — who chaired the JW3 community centre for four years — also wants to explore the idea of larger shuls merging with smaller ones to cut administra­tive costs and provide financial support. “In certain areas, like Hertfordsh­ire, we could look at these arrangemen­ts. It would make the leadership of smaller synagogues feel less isolated.”

Married to Lara, Mr Goldstein has four daughters, aged between 17 and 24, and lives in Mill Hill.

A US president can serve two four-year terms, although the second is restricted to two years if the president has previously served two terms as a US trustee.

 ??  ?? Michael Goldstein with nephew Jacob Stanton
Michael Goldstein with nephew Jacob Stanton
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